Competing on Analytics: The New Science of Winning
Harvard Business Press, 2007 - Business & Economics - 218 pages
You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.
In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.
Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
What people are saying - Write a review
Review: Competing on Analytics: The New Science of WinningUser Review - Vadiraj - Goodreads
I always enjoy book with lot of examples. Even though book is at high level but does give you good insight on multiple examples where Analytics is effective Read full review
Review: Competing on Analytics: The New Science of WinningUser Review - Charles - Goodreads
A great read on the coming growth of Big Data. Not too technical and gives a good understanding on who is leading and the hurdles facing companies and making sense on DATA "Gone Wild" Read full review
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