The Advertising Book, 1916 (Google eBook)

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Doubleday, for the Associated Advertising Clubs of the World, 1916 - Advertising - 604 pages
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Page 559 - The National Vigilance Committee of the Associated Advertising Clubs of the World carried out its purification program through cooperating with local vigilance committees, Better Business Bureaus, and Chambers of Commerce.
Page 573 - That any person, firm, corporation or association who, with intent to sell or in any wise dispose of merchandise, securities, service, or anything offered by such person, firm, corporation or association, directly or indirectly, to the public for sale or distribution, or with intent to increase the consumption thereof, or to induce the public in any manner to enter into any obligation relating thereto, or to acquire title thereto, or...
Page 573 - ... disseminates, circulates or places before the public, or causes, directly or indirectly, to be made, published, disseminated, circulated or placed before the public in this state, in a newspaper or other publication, or in the form of a book, notice, handbill, poster, bill, circular, pamphlet or...
Page 395 - It must be regularly issued at stated intervals, as frequently as four times a year, and bear a date of issue, and be numbered consecutively.
Page 568 - We believe in truth, the corner-stone of all honorable and successful business, and we pledge ourselves each to one and one to all, to make this the foundation of our dealings, to the end that our mutual relations may become still more harmonious and efficient.
Page 290 - ... national companies of which we have four in the Denver area, are now not satisfied in having nearly 100-percent monopoly of wholesale business in this district, but now they also want, I believe, to drive out the small businessman from the retail business or home delivery, have cut the price so low that it is only a matter of a short time until the small independent processor will be forced to discontinue operations. Gentlemen, the independent dairymen of this area need your help badly. Remember...
Page 573 - ... directly or indirectly, to be made, published, disseminated, circulated or placed before the public, in this state, in a newspaper or other publication or In the form of a book, notice, handbill, poster, bill, circular, pamphlet, or letter or in any other way, an advertisement of any sort regarding merchandise, securities, service or anything so offered to the public, which advertisement contains any assertion, representation or statement of fact which is untrue, deceptive or misleading, shall...
Page 588 - ... 5. To decline any advertisement •which has a tendency to mislead or which does not conform to business integrity. 6. To solicit subscriptions and advertising solely upon the merits of the publications.
Page 595 - The publisher of a business paper should dedicate his best efforts to the cause of business and social service, and to this end should pledge himself: 1. To consider, first, the interests of the subscriber.
Page 45 - ... *The Harvard Graduate School of Business Administration through its Bureau of Business Research...

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