Technology Integration: Making Critical Choices in a Dynamic World (Google eBook)

Front Cover
Harvard Business Press, 1998 - Business & Economics - 249 pages
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How did Microsoft decide what technologies to use when it created Windows95? According to this groundbreaking new book, it is technology integration-the process of choosing from a rich palette of technologies those that will make a product work seamlessly and reliably-that is a critical element to launching successful new products. The result of a six-year study of the major players in the computer industry-including Intel, IBM, Microsoft, Netscape, Silicon Graphics, Sun Microsystems, and Toshiba-the book illustrates the process of technology integration at the managerial and strategic levels and reveals the significant evolution in the structure of research and development in the modern corporation. Iansiti demonstrates convincingly that the ability to leverage new science and technology effectively is inextricably linked to the firm's ability to imagine how a multitude of emerging technological possibilities can be used to define a product that makes business sense. Technology Integration challenges the way traditional R&D organizations should work and provides a new and relevant framework for actively managing the "space" between the creation and the application of technology. The Management of Innovation and Change Series. "Technology Integration captures the art and science of product development in a turbulent environment, combining structured analysis with rich qualitative insights. Iansiti describes the essence of a new model for R&D, which is redefining the basis of competition in the high-tech world."--Ed McCracken, Chairman and CEO, Silicon Graphics, Inc.
  

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Contents

Introduction
1
The Concept of Technology Integration
7
Studying Technology Integration
27
The Drivers of Project Performance
35
The Drivers of Product Performance
75
ProblemSolving Foundations
99
Managing Technological Change
121
Building Technology Integration Capability
149
Integrating Technology and Market Streams
173
1O Rethinking RD in a Chaotic World
209
Copyright

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Page 227 - Clark, KB, and T. Fujimoto. Product Development Performance. Boston, MA: Harvard Business School Press, 1991.
Page ii - The Innovator's Dilemma; When New Technologies Cause Great Firms to Fail Clayton M.
Page 1 - NOT work in isolation. Not only can technology not be separated from the activities that surround it, a technology cannot be separated from other technologies.

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About the author (1998)

Marco Iansiti is an HBS professor and the co-chair of Harvard’s PhD program in Information Technology Management.

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