Rock to Riches: Build Your Business the Rock & Roll Way

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Capital Books, 2008 - Business & Economics - 231 pages
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As musicians and successful entrepreneurs, Chapman and Silber understand what readers really want in a business book--and it's more backstage and less boardroom. Imagine learning business lessons from Jimmy Buffett instead of Warren Buffett; or being inspired by the business savvy of Kiss as opposed to Bill Gates; and discovering the business background of David Bowie instead of Donald Trump. There are countless books out there full of wisdom from the captains of industry, but Rock to Riches captures the unexpected business wisdom of our rock idols past and present. Not only have rock stars led interesting lives, their success leaves clues for entrepreneurs to follow.

Think of Rock to Riches as a cross between the lessons learned from VH1's Behind the Music and NBC's The Apprentice. In both arenas, the mantra is "profit or perish." Success both in business and rock music happens for the same reasons, but the road to success in rock music is full of colorful characters and stories. Rock to Riches brings entrepreneurs rock solid wisdom on outstanding leadership, promotion, marketing, customer service, sales, and more as revealed by the rock stars who've made it.

For further information, see: http://www.rocktorichesbook.com
  

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Contents

Getting Your
33
Creating the Uniqueness
47
Leading and Building
67
Taking the Mystery Out
81
Making a Big Impact
103
Achieving Lasting Success
127
Its the Profits Stupid
139
The Makeup
173
Staying Positive in Negative Times
189
Staying on Top
211
Recommended Reading
229
Copyright

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About the author (2008)

ANDREW CHAPMAN is a longtime drummer and entrepreneur who finds the rock music industry to be a unique and colorful way to illustrate what it takes to be successful in business. He is an award-winning writer and the author of several books, including Iron Maiden and Niko McBrain's Rhythms of the Beast, his transcription of the heavy metal drummer's work (Warner Bros, 1990). His short-story work has been recognized by the San Diego Book Awards as well as Writer's Digest. Andrew is the founder of AskThePublishingPro.com and president of the professional association Publishers & Writers of San Diego. As a professional speaker, he has taught thousands of people in his publishing-related seminars throughout the United States and four other countries.

LEE SILBER is the award-winning author of eleven books, including his popular series of business books for artists from Three Rivers Press/Random House and his latest title, Organizing from the Right Side of the Brain (St. Martins, 2004). In 2002 he won the Theodor S. Geisel Award for outstanding writing. He has been featured in USA Today and American Way and hosted his own talk radio show. An accomplished speaker, Silber has given over 700 speeches, workshops, and in-store events. He is the founder of five companies, including a chain of retail stores and a publishing company.

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