Everyday Fashions, 1909-1920, as Pictured in Sears Catalogs
Dover, 1995 - Antiques & Collectibles - 138 pages
In the early decades of the 20th century, a remarkable phenomenon was revolutionizing American life. Mail-order catalogs, distributed by such firms as Sears, Roebuck and Company, were becoming familiar purveyors of merchandise ranging from stylish fashions for men, women and children to useful products and decorative accessories for the home.
An authentic record of what Americans were wearing during a decade of tremendous change, this vintage fashion parade will appeal not only to nostalgia lovers and Americana enthusiasts, but collectors, designers and fashion historians.
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Review: Everyday Fashions, 1909-1920, As Pictured in Sears CatalogsUser Review - Pancha - Goodreads
This is perfect, exactly what I wanted for reference! It is full of images from catalogs, mostly or maybe all Sears. It includes full body illustrations, hairstyles, shoes, some accessories, some kids and men, and many of the styles also include small illos of back views. Read full review
Great Book of Everday American FashionUser Review - johen - Overstock.com
Bought as Christmas gift for Mom. She and I loved the book. Great look at at every day American fashions of the time period. Pictures were great! Read full review