Fear and fashion in the Cold War

Front Cover
V&A, Sep 1, 2008 - Art - 128 pages
2 Reviews
From Barbarella's bikini to vinyl radiation suits to high-tech jewelry, the Cold War's impact on fashion was unmistakable. Atomic anxieties, the space race, technological developments, and the first forays into "super-reality" led to innovations in materials, the cybernetic visions of the 1960s, and a range of surprising responses from artists, filmmakers, scientists, and designers. With a stunning selection of images, including photographs by fashion luminaries such as John French, Fear and Fashion in the Cold Warexplores how the image of the body was shaped by Cold War concerns between 1945 and 1970. In this engaging book, Jane Pavitt incorporates military, political, and scientific research in an engrossing discussion of how countercultural theories and experiences in the later 1960s shaped an alternative view of the "Cold War Body."

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Review: Fear and Fashion in the Cold War

User Review  - Stephen Shapiro - Goodreads

A spin-off of the V&A's Cold War Modern exhibit, Fear and Fashion is less about the full range of fashion responses to the Cold War than the techno-fascination and techno-phobia of Western fashion in the 1950s and 60s, and the (limited) ways in which the Eastern Bloc responded to the same issues. Read full review

Review: Fear and Fashion in the Cold War

User Review  - Matthew - Goodreads

I wish it were possible to give things 4 and a half stars. This book is amazing, at least for the first 80%. I started taking notes and then eventually realized that I was basically just transcribing ... Read full review

Contents

The Space Age Body
41
The Cybernetic Body
76
Future Shocked
107
Copyright

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About the author (2008)

Jane Pavitt is the University of Brighton Senior Research Fellow in Product Design at the V&A. She is lead curator ?of the exhibition Cold War Modern and has curated several major exhibitions including Brilliant (V&A 2004) and Brand.New (V&A 2000). She also edited the accompanying books.

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