New Ornamental Type: Decorative Lettering in the Digital Age

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Thames & Hudson, 2010 - Design - 189 pages
1 Review
Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative.

Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.

New Ornamental Type is an essential reference for practitioners and students, and for anyone who appreciates the sheer delight of type as illustration.

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Review: New Ornamental Type: Decorative Lettering in the Digital Age

User Review  - Ben - Goodreads

A nice overview of current lettering styles. I read it for the pictures and they were swell. Read full review

About the author (2010)

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design. He lives in New York City.

Gail Anderson is creative director of design at SpotCo, New York, and a former senior art director of Rolling Stone magazine.

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