The Great Reset: How the Post-Crash Economy Will Change the Way We Live and Work (Google eBook)

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Harper Collins, Apr 27, 2010 - Social Science - 240 pages
23 Reviews

We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late nineteenth century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In terms of innovation, invention, and energetic risk taking, these periods of "creative destruction" have been some of the most fertile in history, and the changes they put into motion can set the stage for full-scale recovery.

In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets." He distills the deep forces that have altered physical and social landscapes and eventually reshaped economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives—from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. Among these forces will be

  • new patterns of consumption, and new attitudes toward ownership that are less centered on houses and cars
  • the transformation of millions of service jobs into middle class careers that engage workers as a source of innovation
  • new forms of infrastructure that speed the movement of people, goods, and ideas
  • a radically altered and much denser economic landscape organized around "megaregions" that will drive the development of new industries, new jobs, and a whole new way of life

We've weathered tough times before. They are a necessary part of economic cycles, giving us a chance to clearly see what's working and what's not. Societies can be reborn in such crises, emerging fresh, strong, and refocused. Now is our opportunity to anticipate what that brighter future will look like and to take the steps that will get us there faster.

With his trademark blend of wit, irreverence, and rigorous research and analysis, Florida presents an optimistic and counterintuitive vision of our future, calling into question long-held beliefs about the nature of economic progress and forcing us to reassess our very way of life. He argues convincingly that it's time to turn our efforts—as individuals, as governments, and as a society—to putting the necessary pieces in place for a vibrant, prosperous future.

  

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Review: The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

User Review  - Derrick Trimble - Goodreads

Anybody familiar with Richard Florida's books will realize that his works are a mixture of "as is" facts and "what ifs" propositions. The Great Reset lays a historical foundation on Santayana's ... Read full review

Review: The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

User Review  - Ko Matsuo - Goodreads

Urbanist visionary Richard Florida paints a picture of key societal building blocks that will likely define us tomorrow, just as recessions in the 1870's and 1930's laid the infrastructure ... Read full review

Contents

redrawing the economic
49
a New Way of Life
105
acknowledgments
188
Index
215
Copyright

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About the author (2010)

Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.

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