Designing for Children: Marketing Design that Speaks to Kids

Front Cover
Rockport, 2001 - Art - 160 pages
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Marketing to kids has become a multibillion-dollar industry--transforming child's play into serious business. Product creators and designers have multiple channels through which to access market--including the Web and the new wireless devices--but first, they must understand what innately appeals to the savvy, market-wise young people of today. This book reveals how to create designs that truly speak to the interests of kids. Examining a wide range of successful campaigns for food, toys, magazines, websites, and entertainment for children, it takes readers through the false starts, challenges, and design revisions that initially plagued each campaign--and then reveals the solutions that resulted in the final, kid-smart design. Including interviews with campaign creators and members of the young market they target, it provides unique insights into what makes for a successful campaign--from the expert perspective of a kid.--From publisher description.

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About the author (2001)

Catharine Fishel runs Catharine & Sons, a full-service editorial company that specializes in working with designers and related industries.

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