Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read

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NOLO, Jul 1, 2007 - Business & Economics
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Nonprofits have certain advantages passion, motivation, a sense of purpose. But to raise the money and support required to achieve your goals, you need to communicate your mission effectively. You can do it -- let Every Nonprofit's Guide to Publishing show you how! Practical and hands on, this book shows you how to overcome inexperience and budget constraints -- and produce publications that effectively promote your cause. From developing an idea to distributing the final publication, you'll get the information you need. Find out how to: -design and print engaging magazines or newsletters -create an appealing website -locate the best freelancers and vendors -develop successful ad sales and fundraising strategies -meet IRS and postal requirements for nonprofits -use time-tested publishing ideas and resources The book includes practical suggestions from veteran insiders, whose experiences range from tiny nonprofit startups to large, established organizations. Plus, you'll get essential forms, checklists, schedules, worksheets, spreadsheets and more to help you reach your publishing goals.

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About the author (2007)

Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She cofounded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. She specializes in helping business owners or chief executives sort out marketing and overall business strategies. Woodard teaches business planning at the Stanford Professional Publishing Course and other professional development programs. She also serves on the board of directors of the Independent Press Association in San Francisco. She lives with her family in Berkeley, California. She can be reached via her website at: http://www.publishingbiz.com

Lucia Hwang is an award-winning investigative reporter and feature writer. Since 2004, she has worked as the editor for the magazine of a nonprofit association. Hwang has been a staff and freelance writer for a wide variety of publications -- ranging from daily newspapers to alternative weeklies to magazines -- and has also taught investigative reporting and news writing. She is a graduate of the University of California, Berkeley and the Columbia University Graduate School of Journalism.

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