New dimensions of consumer satisfaction and complaining behavior: papers from the Third Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Chicago, Illinois, October 5-7, 1978

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Ralph L. Day, H. Keith Hunt
Dept. of Marketing, School of Business, Indiana University, 1979 - Business & Economics - 201 pages
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Contents

THEORIES AND MODELS
1
Directions for Theoretical Development
10
A Behavioral Assessment of Complaining and Its Implications for Further Research
26
Copyright

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