New Dimensions of Consumer Satisfaction and Complaining Behavior: Papers from the Third Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Chicago, Illinois, October 5-7, 1978

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Department of Marketing, School of Business, Indiana University, 1979 - Consumer behavior - 201 pages

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Contents

THEORIES AND MODELS
1
Directions for Theoretical Development
10
A Behavioral Assessment of Complaining and Its Implications for Further Research 26
26
Copyright

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