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f A Marketing Manager Looks at Attitude Research 13 A R Oxenfeldt
Attitudes and BehaviorWhat Is This All About?
The Repertory Grid and Its Application to Market Research
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advertising and/or applications approach appropriate asked assumptions attitude change attitude research audience basis beverage brand concept configuration consider constructs core set items correlation Danish pastry data set demographic dependent developed differential dimensions discriminant economic effect evaluation example factor analysis favorable Figure function group stimulus space household consumption ideal point independent variables individual differences INDSCAL interviews judged similarity Leo Burnett life-style margarine market research market segmentation market share matrix methods metric space muffin and margarine multidimensional scaling multiple discriminant analysis multivariate multivariate analysis nonmetric obtained P. E. Green perceptual perceptual map person persuasive predict preference problem procedures product category product type psychographic psychographic measures psychological purchase behavior question ratings regression regression analysis relatively relevant repertory grid respondents Ronald Gatty salience sample segmentation studies similarities judgments social subject space techniques theory tion toast pop-ups unfolding model users validity vector weights