3 pages matching evaluation in this book
Results 1-3 of 3
What people are saying - Write a review
We haven't found any reviews in the usual places.
active-ad final report active-ad investigation active-ad project team active-ad report active-ad research active-ad study advertising agencies advertising campaign advertising supply chain agencies and lABs Allied Domecq Alma Media Analysis of success attitudes banner campaigns benefits brand awareness brand image business models business strategy challenge channel owners click-through rates context contribution core skills criteria for interactive demonstrated that interactive Demonstrator exemplars digital investments dot-com e-mail marketing effectiveness engaged enhanced European Commission evaluation executive summary full report guidelines integrated marketing communications interactive advertising formats interactive television interactivity in advertising Kotler lAB Europe Lagardere Group lCT companies lEPRC lnteractive media lnternet advertising lnternet users Manaer Marketing Managing Director marketing communications lMC marketing mix measurement MediaCom methodology mobile communications online advertising organisations owners and lCT players Pro-Active lnternational product or service project partners purchase recognise role of interactive success criteria supplier United Kingdom