What people are saying - Write a review
Review: Media Effects: Advances in Theory and ResearchUser Review - Rod Pyle - Goodreads
Not an easy read, but a good primer of the state of the art in comm. theory ca. 1990 or so. Read full review
Review: Media Effects: Advances in Theory and ResearchUser Review - Goodreads
I read the latest version of this book, which is now by Jennings Bryant and Mary Beth Oliver, as Dolf Zillman has apparently retired. This is well-rounded look at all the major theories in American ...