Media Effects: Advances in Theory and Research

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Jennings Bryant, Mary Beth Oliver
Taylor & Francis, Dec 18, 2008 - Language Arts & Disciplines - 576 pages
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With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

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Review: Media Effects: Advances in Theory and Research

User Review  - Rod Pyle - Goodreads

Not an easy read, but a good primer of the state of the art in comm. theory ca. 1990 or so. Read full review

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