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Review: Media Effects: Advances in Theory and ResearchUser Review - Goodreads
Not an easy read, but a good primer of the state of the art in comm. theory ca. 1990 or so.
Review: Media Effects: Advances in Theory and ResearchUser Review - Patrick - Goodreads
I read the latest version of this book, which is now by Jennings Bryant and Mary Beth Oliver, as Dolf Zillman has apparently retired. This is well-rounded look at all the major theories in American ... Read full review