Google Analytics 2.0 (Google eBook)

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John Wiley & Sons, Jun 17, 2009 - Computers - 336 pages
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Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

  

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Contents

Why Analytics?
3
Analytics and AWStats
9
Yes More AWStats
23
Part Two Setting Up Google Analytics
45
The Settings Dashboard
59
Filtering Your Data
73
Using Analytics Goals
103
AdWords Integration
113
Browser Capabilities
203
Network Properties
213
User Defined
219
Traffic Sources
225
AdWords
239
Additional Traffic Reports
247
Content Overview
259
Goals
279

Advanced Topics
121
Part Three The Dashboards
147
Setting Date Ranges
165
Visitors
173
Visitor Trending
183
Visitor Loyalty
197
ECommerce
293
Product Performance
299
More ECommerce Reports
305
Index
311
Copyright

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About the author (2009)

Jerri L. Ledford is a freelance business technology writer with more than 700 articles, news stories, profiles, and reports to her credit. Her work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

Mary E. Tyler is a contributing editor at OSTG/NewsForge, the world's largest source of daily Linux coverage. She's a former software and Web developer who specializes in Open Source, enterprise software, intellectual property, and anything Macintosh.

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