The Four Steps to the Epiphany: Successful Strategies for Products that Win

Steven Blank

Lulu.com, Dec 18, 2008

Steve Blank's course text from Berkeley's Haas Business School and Stanford University, is the essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

What people are saying

Review: The Four Steps to the Epiphany: Successful Strategies for Startups That Win

User Review  - Fran Toolan - Goodreads

I thought this was one of the most pragmatic books any entrepreneur/founder could possibly read. Unlike most business books, this one is packed with step by step advice on how to start a company or ...

Review: The Four Steps to the Epiphany: Successful Strategies for Startups That Win

User Review  - Christoph - Goodreads

It is actually a good book but nothing new if you studied marketing.

Bibliographic information

• Title: The Four Steps to the Epiphany: Successful Strategies for Products that Win
• Author: Steven Blank
• Publisher: Lulu.com, 2008
• ISBN: 1411601726, 9781411601727