The Four Steps to the Epiphany: Successful Strategies for Products that Win

Front Cover
Lulu Enterprises Incorporated, 2003
12 Reviews
Steve Blank's course text from Berkeley's Haas Business School and Stanford University, is the essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

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Review: The Four Steps to the Epiphany: Successful Strategies for Products That Win

User Review  - Jeff - Goodreads

A must-read if you're going to start an organization or business. Some takeaways: * In the early stages of start-up, focusing on 'execution' will put you out of business. Instead, you need a 'learning ... Read full review

Review: The Four Steps to the Epiphany: Successful Strategies for Products That Win

User Review  - Karel Baloun - Goodreads

If you are going to read one business book, this is it. Read full review

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