Digital Signage Broadcasting: Content Management and Distribution Techniques

Lars-Ingemar Lundström

Focal Press, Jan 17, 2008 - Business & Economics - 337 pages

Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media.

This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.

* Complete with full-color illustrations and real-world examples
* Covers technology, operations, content, and more
* Global insights and perspective for worldwide implementation

About the author

Lars-Ingemar Lundstrom is the Product Development Manager for Teracom, a terrestrial broadcast service company owned by the Swedish government, and is engaged in Business Media Systems and Television, Digital Signage Broadcasting, Virtual TV and IP Television for Point of Sales and Cinema Applications. Lunstrom holds a Master of Science in Electrical Engineering and is a published author with works that include: Satellit-TV Handboken, Kabel-TV Handboken, and Digital-TV Handboken.

Bibliographic information

• Title: Digital Signage Broadcasting: Content Management and Distribution Techniques; Focal Press Media Technology Professional Series; Electronics & Electrical
• Author: Lars-Ingemar Lundström
• Edition: illustrated
• Publisher: Focal Press, 2008
• ISBN: 0240809769, 9780240809762
• Length: 337 pages
• Subjects: Business & Economics / Advertising & Promotion; Computers / Interactive & Multimedia; Language Arts & Disciplines / Communication Studies; Performing Arts / Film & Video / Direction & Production; Performing Arts / General; Technology & Engineering / Telecommunications; Technology & Engineering / Television & Video