Beyond Ballyhoo: Motion Picture Promotion and Gimmicks

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McFarland, 1989 - Performing Arts - 237 pages
2 Reviews
This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and more. -- From the publisher.

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Review: Beyond Ballyhoo: Motion Picture Promotion and Gimmicks

User Review  - Tom Fuchs - Goodreads

Quick and breezy, but still a delightful ode to the age of hucksterism in cinema promotion. Although with the advent of 3-D, who isn't to say SENSURROUND or DYNAVISION or BONERTRONICS won't make a strong comeback. Reccommended. Read full review

Review: Beyond Ballyhoo: Motion Picture Promotion and Gimmicks

User Review  - Goodreads

Quick and breezy, but still a delightful ode to the age of hucksterism in cinema promotion. Although with the advent of 3-D, who isn't to say SENSURROUND or DYNAVISION or BONERTRONICS won't make a strong comeback. Reccommended. Read full review

Contents

Two Can You Take Percepto?
19
Three Theyll Talk About Spyros Skouras
37
Four It Comes Right at You
59
Copyright

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