Beyond Ballyhoo: Motion Picture Promotion and Gimmicks
This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and more. -- From the publisher.
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Two Can You Take Percepto?
Three Theyll Talk About Spyros Skouras
Four It Comes Right at You
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20th Century-Fox 3-D films 3-D movies 81 minutes Starring advertising Allied Artists American International ANNOUNCER Art Direction Arthur audience Ballyhoo Biff Elliot Black Bwana Devil camera Castle's Charles CinemaScope Cinerama color Color/CinemaScope Columbia Creature David Directed and Produced Direction by Robert director Edward Effects by Jack exhibitors eyes feature Frank Frankenstein George ghosts gimmick girl Gordon Harry Essex Hitchcock Hollywood horror House of Wax Howard James Joseph Gershenson King Kong living look Makeup Metro-Goldwyn-Mayer Michael Monster motion picture Music Natural Vision never novel Outer Space Paramount Paul Photographed play Produced by William Psycho publicity department radio Ray Harryhausen release Richard Robb White Russell scene Screenplay Screenplay by Robert sell Sinbad Skouras sound Special Effects story studio stunt T-Men talking television theater thing thrills Tingler United Artists Universal-International viewer Vincent Price Vitaphone wanted Warner Bros Warner Brothers wide screen William Castle