Persuasion: Reception and Responsibility
This text aims to help students become consumers of persuasion. It presents persuasion through the examination of various aspects of popular culture - politics, mass media, advertising, and the information superhighway - as they exemplify and teach critical theories of persuasion. Its focuses on language and critical thinking are combined with readability and verbal and visual examples of persuasion in action. Woven throughout this framework, coverage of persuasion theory, research, and ethics is consistently and repeatedly tied back to the theme of the book - developing students to be critical consumers of all forms of persuasion.
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Persuasion in Todays World
Ethics and Personal Character
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access InfoTrac action advertising American appeals argument Aristotle Arm & Hammer attitude change audience behavior beliefs Berry's World Bill Clinton brand Burke called campaign candidate cause Chicago Tribune claim communication consumers create credibility critical culture dissonance doublespeak downplay effects elaboration likelihood model elements emotional enthymemes ethical standards evaluate evidence example experience feel Figure focus goal google.com harp seal human ical idea identify InfoTrac Internet involves issues Kenneth Burke kind language live logical look major premise mass media meaning ment motives myth nonverbal one's person perspective persuader's persuasion persuasive messages political politicians position probably propaganda reasoning receivers reinforcement response result rhetoric search engine semiotics sentence sion situation snap.com social speech strategy suaders suasion subliminal symbols tactics techniques television theory things tion tive types unethical values women words York