Mad Men

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Gary R. Edgerton
I.B.Tauris, Apr 26, 2011 - Performing Arts - 258 pages
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Since premiering in July 2007, Mad Men has won many awards and been syndicated across the globe. Its imprint is evident throughout contemporary culture—from TV advertisements and magazine covers to designer fashions and online debate. Its creator, Matthew Weiner, a former executive producer on The Sopranos, has again created compelling, complex characters, this time in the sophisticated, go-go world of Madison Avenue of the 1960s, with smoking, drinking, and the playing out of prejudices and anxieties of an era long neglected in popular culture. As Edgerton and a host of other well-known contributors demonstrate here, Mad Men is a zeitgeist show of the early twenty-first century.

  

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Contents

Gary R Edgerton
3
If Its Too Easy Then Usually Theres Something
25
Historicizing Visual Style
71
Learning to Live with Television in Mad
101
Mad Men
115
Frank OHara
131
Mad Women
147
The Limits of Being a Working
177
The Culture of Mad
195
Race Paratexts
209
A Roots Tale of the Information
226
Creative Team and Cast List
239
Television Series Index
256
Copyright

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About the author (2011)

Dr. Gary R. Edgerton is the newly appointed Dean of the College of Communication at Butler University. He most recently was Eminent Scholar, Professor, and Chair of the Communication and Theatre Arts Department at Old Dominion University. He has published ten books and more than seventy-five essays on a variety of television, film, and culture topics in a wide assortment of books, scholarly journals, and encyclopedias.

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