Broadcast Copywriting

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Allyn and Bacon, Jan 1, 1982 - Advertising copy - 511 pages
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Contents

PART ONE Copywriter Acclimatization
1
The Components of Communication
12
The Broadcast Writers Tools
23
Copyright

13 other sections not shown

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About the author (1982)

Peter B. Orlik, Ph.D. has been a broadcast educator since 1966 and is the founder of the Broadcast & Cinematic Arts Department at Central Michigan University where he is currently chair and full professor. In 2001 he received BEA's Distinguished Educator Service Award and in 2003 was named to the Michigan Association of Broadcasters Hall of Fame - the first educator to be so honored.

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