The Blockbuster Toy!: How to Invent the Next Big Thing (Google eBook)

Front Cover
Pelican Publishing
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Contents

Acknowledgments
7
A Toymakers Life
11
The Essence of a Blockbuster Toy
25
Create a Master
39
Create a Creator
59
Create a Nurturer
75
Create an Emulator
93
Create a Friend
113
Create a Plaything in Everything
167
Blockbuster Marketing
179
Blockbuster Public Relations
189
Blockbuster Advertising
205
Blockbuster Sales Promotions
217
Blockbuster Packaging
229
Creating the Next Blockbuster Toy
239
Creating Destiny
255

Create a Collector
131
Create a Story Lover
141
Create an Experience Seeker
153

Common terms and phrases

Bibliographic information