The corporate blogging book: absolutely everything you need to know to get it right
The definitive guide to corporate blogging, and why every organization needs to join this marketing revolution
So many blogs, so little time. Is it too late to start, now that the blogging craze has reached critical mass? Absolutely not!
Picture a focus group, a viral marketing campaign, and your own news station all rolled up into one. Now wrap that into a low-cost, easy-to-use, always-on Web site. That is what effective corporate blogging is.
At first, business blogging was ideal for free agents and entrepreneurs who needed a cheap way to get their message out. Now, the big guys are tapping the amazing power of a great blog. But the key word is great. A corporate blog that’s boring or deceptive is worse than none at all.
In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging, answering important questions such as:
In an informal, provocative style and without technical jargon, Weil explains how to create a blog that’s engaging, smart, and likely to grow an audience.
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Review: The Corporate Blogging BookUser Review - Jamie Christensen - Goodreads
Good reference book, organized well. Good quick tips. It was written in '06 so may need some updating but everything still seemed on target. Read full review
Review: The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It RightUser Review - Lauren - Goodreads
Reading this book for work and general knowledge - I'm all in for Web 2.0 and thought I should learn more about it, especially considering how my business is trying to increase it's web presence right now... Was too boring to finish. Read full review
Secrets of Social Media Marketing: How to Use Online Conversations and ...
Limited preview - 2008
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