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act of unfair action for cessation advertising agencies Advertising Practice agencies and media Annex Article authorities bad faith Board burden of proof Bureau civil action civil law Clause Code of Advertising Commercial Advertising commodities competitors complaints consumer associations Consumer Ombudsman consumer organisations consumer protection contains Council Council of Europe damages deceive deception definition of misleading Descriptions Act drugs economic effect entrepreneurs established false advertising false or misleading Federal Communications Commission Federal Trade Commission foodstuffs governing hire purchase ICC Code imprisonment industry injunction interests International Code labelling legal concepts legal provisions legislation liable manufacture Market Court measures media proprietors member countries Ministry misdescription misleading information misleading statements offence paragraph particular Party penal penalties person principles problems procedure prohibited prosecution public prosecutor punishable recommendation regards regulations responsible sanctions Section self-disciplinary bodies Stat statutes STATUTORY RULES stipulates television advertising trade associations trade mark unfair competition United Kingdom