Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment (Google eBook)

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McGraw Hill Professional, Jun 15, 2012 - Business & Economics - 304 pages
10 Reviews

The Comic-Con phenomenon—and what it means for your business

The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.

Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry.

Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.

  

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Review: Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

User Review  - Rachel - Goodreads

I think it says something about a book that one reads it three years after publication and the book already feels like it is on the edge of being out-dated. Granted, I've attended San Diego Comic Con ... Read full review

Review: Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

User Review  - J - Goodreads

Finished it one sitting. I liked the business aspect of the read. Plus I liked how it was written in a manner to one who has been to San Diego Comic Con. It's a true phenomenon. It was insightful and ... Read full review

Contents

INTRODUCTION
1
DAY ZEROHOTELOWEEN
13
WEDNESDAY PREVIEW
24
THURSDAY LIFTOFF
63
FRIDAY ESCAPE VELOCITY
105
SATURDAY PEAK GEEK
152
SUNDAY TO INFINITY AND BEYOND
189
JUST WAIT TILL NEXT YEAR
247
ENDNOTES
277
ACKNOWLEDGMENTS
298
INDEX
302
Copyright

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About the author (2012)

Rob Salkowitz is cofounder and Principal Consultant for the Seattle-based communications firm MediaPlant, LLC. He is the author of Young World Rising and Generation Blend and teaches in the Digital Media program at the University of Washington.

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