Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment (Google eBook)
The Comic-Con phenomenon and what it means for your business
The annual trade show Comic-Con International isn t just fun and games. According to award-winning business author and futurist Rob Salkowitz it s a massive focus group and marketing megaphone for Hollywood and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.
Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries expanding influence on marketing, merchandising, and the entertainment industry.
Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.
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Review: Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of EntertainmentUser Review - alana - Goodreads
In Comic-Con and the Business of Pop Culture, Rob Salkowitz recaps the history of the ever-growing Comic-Con, details the goings-on of the 2011 Con, and uses all the above to highlight necessary ... Read full review
Review: Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of EntertainmentUser Review - Jenny Thompson - Goodreads
Even as someone who has never really been exposed to the world of comics, I found this book to be an interesting read. The books is structured almost like a journal as the reader follows Salkowitz ... Read full review