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New ways to look at brandy corporate identity
How to set about a corporate identity programme
12 other sections not shown
activity advertising airline Albert Heijn alter appears asked attitudes audiences automation Bank basic become brand British American Tobacco British Motor Holdings British Rail cent chairman clear client colour communication goals company's consumer convey coordinate corporate communications corporate identity programme corporate image countries created creative customers David Brown decisions design manual design policy design scheme director effective Eliot Noyes employees established example executive existing future Herman Kahn Hudson Institute ideas identified Imperial Tobacco important industry influence interesting introduced less logotype London look manufacturing Milner Gray modern organization packaging post-industrial society presentation problems promotion questions recognize relations responsible Royal Dutch/Shell seen Shell situation smaller firms society sophisticated staff standards symbol things thought tion trademark Unilever UniRoyal visual identity