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activities advertising aisle atmosphere attract attention audio basic benefits better understand brochure campers campground commercial communicate conducted walk consumer analysis create Define your product demographic Determine develop display effective element environment evaluating example exhibit factors favorable feelings Flaming Gorge Forest Service facility graphic heavy users help naturalists identify illustration important impressions intended audience interested interpretive products INTERPRETIVE PROGRAM ANALYSIS Interpretive Services interpretive talks involved layout light look Madison Avenue Market Orchestration market positioning market segmentation market structure analysis marketing techniques Maximum exposure mixed-media mood motion multimedia naturalist talks objects overpopular percent person physi planning potential user product or service Psychographic recall recreation remember shape slide social marketing space specific strategies Studies show tapes television tend tion tive tours traffic flow Typeface U.S. Forest Service user groups variables viewer visi visitor groups visual words yellow