PROFESSIONAL SEARCH ENGINE OPTIMIZATION WITH PHP
Wiley India Pvt. Limited, May 1, 2007 - 384 pages
Market_Desc: · Primary audience: existing PHP developers who need to incorporate SEO principles into their web applications. They don t need to be PHP experts - we will only assume basic PHP skills. This book will be of primary interest to programmers who want to understand SEO.· Secondary Audience: SEMs (Search Engine Marketers) who understand the technology to a certain degree, but want to understand it better so they can communicate with the developers better. They would probably read the introductory section, and then parts of the rest of the book.
Special Features: · Provides the developers with the common pitfalls and practical tips that can be built into the underlying architecture of websites in order to achieve the highest possible search engine ranking.· Based on the newest search engine and website technology to assure that results are consistent and more than gimicks.· Addresses the needs of different sites including ecommerce and web services sites.· Addresses design aspects (CSS and HTML), technical aspects (URLs, Status Codes, and Data Structure), and even social aspects (IP Cloaking and Spam) to make sure all facets of the site are search engine optimized.
About The Book: Search engine optimization is not only the job of a marketing staff. It must be considered from a web site's inception and throughout its lifetime by the web site developer. Professional Search Engine Optimization with PHP provides PHP developers with the information they need to create and maintain a search engine friendly web site, and avoid common pitfalls that confuse search engine spiders. It discusses in depth how to to facilitate site spidering, and discusses the various technologies and services that can be leveraged for site promotion.Topics discussed include basic SEO concepts; search engine friendly URLs; content relocation; duplicate content; on-page optimization; web syndication and social bookmarking; and even some discussion of black hat SEO.