New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility
A damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. "New Strategies for Reputation Management" shows executives how to take the initiative in strategically managing a businesss reputation. Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today's information age. He describes a host of new and robust methods that will ensure a company's reputation can withstand the major crises and unforeseen events that threaten it. Covering both practical and strategic issues, "New Strategies for Reputation Management" explains how to deal effectively with unexpected crises. It also describes what strategies can build a company's good reputation at other times. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, this book is an effective guide for managing a company's reputation for success.
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Chapter 1 Reputation management today
Chapter 2 The corporation under fire
Chapter 3 Regaining the reputation initiative
Chapter 4 Crisis management leadership in a tried and tested system
Chapter 5 Issues management shaping the agenda
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action agenda airline blame Boycott BP’s brand Branson British British Airways Cadbury Schweppes campaign groups cent chapter Chief Executive climate change coffee companies need company’s concerns consumers corporate citizenship corporate reputation Corporate Social Responsibility Corporate Watch corporate website crash crises crisis communications crisis exercise crisis management crisis response CSR report customers debate developing world employees environmental ethical example external Exxon ExxonMobil feel food companies global Greenpeace happened incident industry infant formula investment issues management leader leadership lobby long-term look major manual McDonald’s mindset Nestlé NGOs obesity ofits operations organization’s organizations panies potential priorities profits programmes refinery repu reputation management reputation risk management risk to reputation role Ryanair sector seems senior stakeholder engagement Starbucks story strategy tation term things threat United Kingdom Waitrose Wal-Mart whilst wrong