New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

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Kogan Page Publishers, 2008 - Business & Economics - 176 pages
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New Strategies For Reputation Management shows you how to take the initiative in strategically managing your business's reputation. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. Covering both practical and strategic issues, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, this book is an effective guide to the field which will enable you to manage your company's reputation for success.
  

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Contents

Introduction
1
Chapter 1 Reputation management today
9
Chapter 2 The corporation under fire
31
Chapter 3 Regaining the reputation initiative
61
Chapter 4 Crisis management leadership in a tried and tested system
79
Chapter 5 Issues management shaping the agenda
111
Chapter 6 Social responsibility your initiatives on your initiative
137
Chapter 7 Turning the corner the corporation on the couch
161
Further reading and information
165
Index
169
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About the author (2008)

Andrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. Regester Larkin can be reached via their website www.regesterlarkin.com. He is an adviser to senior executives on sudden incidents and longer-term reputation risks and takes a particular interest in corporate positioning on controversial issues. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.

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