New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility
New Strategies For Reputation Management shows you how to take the initiative in strategically managing your business's reputation. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. Covering both practical and strategic issues, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, this book is an effective guide to the field which will enable you to manage your company's reputation for success.
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Chapter 1 Reputation management today
Chapter 2 The corporation under fire
Chapter 3 Regaining the reputation initiative
Chapter 4 Crisis management leadership in a tried and tested system
Chapter 5 Issues management shaping the agenda
action agenda airline blame Boycott BP’s brand Branson British British Airways Cadbury Schweppes campaign groups cent chapter Chief Executive climate change coffee companies need company’s concerns consumers corporate citizenship corporate reputation Corporate Social Responsibility Corporate Watch corporate website crash crises crisis communications crisis exercise crisis management crisis response CSR report customers debate developing world employees environmental ethical example external Exxon ExxonMobil feel food companies global Greenpeace happened incident industry infant formula investment issues management leader leadership lobby long-term look major manual McDonald’s mindset Nestlé NGOs obesity ofits operations organization’s organizations panies potential priorities profits programmes refinery repu reputation management reputation risk management risk to reputation role Ryanair sector seems senior stakeholder engagement Starbucks story strategy tation term things threat United Kingdom Waitrose Wal-Mart whilst wrong