Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide (Google eBook)

Front Cover
Thomas Nelson Inc, Jan 9, 2007 - Business & Economics - 304 pages
27 Reviews

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start.
--Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it.
--Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line.
--Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour.
--Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.
--John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business.
--Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

  

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Review: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

User Review  - Kristian Norling - Goodreads

Confirmation bias alert! Apparently I'm doing a lot of things right regarding marketing in my own business. The authors advice is good, practical and useful for any small business. Highly recommended! Read full review

Review: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

User Review  - Patrick Obolgogiani - Goodreads

Indeed, practical things ready to be implemented. Read full review

Contents

On the subject of Marketing Integrity
Part
Discover Your Core Marketing Message
Wake Up the Senses with an Image
Create Products and Services
Produce Marketing Materials That Educate
A Web Site That Works Day and Night
Get Your Entire Team Involved in Marketing
Direct Mail Is an Ideal Target Medium
Earned Media Attention and Expert Status
Ramp Up a Systematic Referral Machine
Automate Your Marketing with
Turn Prospects into Clients and Clients into
Bring Your Plans to Life with
Duct Tape Marketing Small Business
Copyright

Part

Common terms and phrases

Bibliographic information