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Review: Duct Tape Marketing: The World's Most Practical Small Business Marketing GuideUser Review - Christianbook.com
This is really an amazing little book - such an easy read (John Jantsch style), yet PACKED with incredibly practical and simple marketing information for small business. I love hearing John's definition for Marketing! How Simple!! That makes marketing less about the product you are selling but more about the personal trust factor involved in the transactions. That permits ANY small business (including a start-up like mine) to compete in the marketplace - without having to compete on price! John's ideas are so effective and I have been putting them into practice since I first read the book 9 months ago (I've read it 3 times since). It's a good primer for the full Duct Tape Marketing coaching program, too! (Believe me, the book is just a teaser of what you get when you sign up for the full coaching program + awesome CDs!!) A great resource for any small business owner!!