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analysis Applied Behavior Analysis attitudes toward energy baseline consumption behavioral interventions beliefs biweekly feedback Chapter cognitive conservation booklet conservation efforts conserve energy control group correlations ecolo effectiveness electricity consumption energy attitudes energy behavior changes energy conservation attitudes energy conservation behaviors energy conservation information energy consumption feedback energy knowledge energy scarcity energy usage environmental environmental psychology Ester evaluation experimental conditions experimental groups experimental interventions factors feedback group feedback letters Fishbein model gas and electricity group subjects Heerhugowaard Hilversum household energy conservation household energy consumption hypotheses indicated insulation intention to conserve interview knowledge of residential loss of comfort meter readings Midden monetary incentives monthly feedback natural gas consumption Netherlands normative post-experimental Prisoner's Dilemma Psychology Purmerend recording recording charts regression analysis relationship relative 1980-81 natural research locations residential energy conservation residential energy matters respect Section self-monitoring social traps specific energy conservation strategies sumption Table thermostat tion utility companies Winett Zaandam