The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism

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Viking, 2002 - Business & Economics - 458 pages
3 Reviews
A dazzling blend of business vision, history, social psychology, and economics, The Support Economy starts with a compelling premise: People have changed more than the corporations upon which their well-being depends. In the chasm that now separates the new individuals from the old organizations is the opportunity to forge a capitalism suited to our times and so unleash a vast new potential for wealth creation.

In recent years, many books have offered fixes for this crisis, but they have dealt only with its symptoms. The Support Economy is the first book to critically examine its cause: Managerial capitalism has outlived the society it was once designed to serve. It successfully achieved the efficient production of goods and services, but today's individuals want more. They want to take their lives into their own hands and are ready to pay for the support and advocacy necessary to fulfill that yearning. The next leap forward in wealth creation depends upon developing a new capitalism that speaks to the needs of people today. The Support Economy will be the next "must read" big think book. It speaks to every business and technology leader, as well as every reader interested in the future of the economy and society.

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User Review  - AgentofChaos - LibraryThing

I enjoyed the concept of this book, although it could have been edited down and still be an effective read. Shoshana's premise-that value creation will shift from the corporation to the end-user-is an ... Read full review

Review: The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism

User Review  - May - Goodreads

Interesting reed for it's time. Too much of what they suggest has already come to pass for it to be truly unique, but a good place to start for those that are trying to see the macro big picture changes in society. Read full review


Bridging the Chasm
How Managerial Capitalism Made New People

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About the author (2002)

Shoshana Zuboff, Ph.D., is the critically acclaimed author of the classic work In the Age of the Smart Machine. Called "the prophet of the information age," she is a chaired professor at the Harvard Business School. She has been featured in The New York Times, Fast Company, Business Week, and many other publications.

James Maxmin, Ph.D., has been the CEO of Volvo, Thorn EMI, and Laura Ashley. He founded the investment company Global Brand Development and is currently advisory director to Mast Global. He has been featured in The Financial Times, Business Week, and many other publications.

Zuboff and Maxmin are married and live with their two children.

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