Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coffee Business

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How To Books, 2008 - Business & Economics - 109 pages
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Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business.In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone.With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months.With this book you'll be able to:A* Make more money and work lessA* Have happier customers who spend more moneyA* Win more customers without spending a fortuneA* Enjoy running your business moreA* Create customers who rave about your business and consequently generate more customers through word of mouthWhat are you waiting for? REVIEWS: 'A quite brilliant new book on cafe operation.' Coffee House Magazine'...a quite exceptional new book from Ireland's Coffee Boys,...in it they bring together their favourite stories and wake-up calls, from what has sometimes been hard-won experience...the most meaningful work on coffee retailing since Sahar Hashemi wrote about how she founded Coffee Republic.' Caterer and Hotelkeeper Magazine AUTHOR BIOG: John Richardson has been, and still is, involved in some of the most successful sandwich and coffee bars, cafes, and turnkey consultancy projects in the UK, and is an expert in marketing and financial business modelling. He currently spends the majority of his time helping his international client base increase their profitability in their coffee related businesses. Hugh Gilmartin is well known in international coffee business circles. He speaks at conferences in Europe and the US, and is a board member of The Speciality Coffee Association of Europe. CONTENTS: Introduction 1. It's all about the money - the good news 2. It's all about the money - the bad news 3. It's all about the money - a little story 4. Focus on coffee for profit 5. Great coffee (profits) come from great training 6. Great coffee sales come from one thing - great taste 7. It's all about the food 8. There are three ways and only three ways to grow your business 9. Be brave about your prices 10. Know your figures and have a plan - a plan that works for you! 11. Get accountable and know your figures 12. Know your food cost for every single item 13. Know your labour/wage cost and stay accountable 14. It's your fault - get this and then get it again 15. A coffee shop is all about people - and people need clear rules 16. Make sure your employees understand the numbers 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved 18. View your coffee business as if you were a customer 19. View the business every day as if you were an employee 20. Break the whole selling process down and make it better 21. Keep your toilets spotless 22. Treat lunch like a restaurant 23. Create food stories about your star products and sell, sell, sell 24. Get crafty with your menu and signage 25. Watch your language 26. Say hello 27. Don't point and watch your body language 28. Nod your head when asking a customer if they would like something 29. Thank them 30. The Granny Rule 31 Keep the kids occupied 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling 33. Sell more cold drinks 34. Get your customer flow right 35. Make it easy for the customer to buy 36. Work out your lifetime customer value 37. Consider the sizes - carefully 38. Make it accessible and open. Make it all look great 39 Use

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About the author (2008)

John Richardson is a Lecturer and Associate at the Program on Negotiation, Harvard Law School.

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