The small business handbook: a comprehensive guide to starting and running your own business

Front Cover
Simon & Schuster, Sep 15, 1997 - Business & Economics - 395 pages
0 Reviews
"The Small Business Handbook" provides essential facts and proven techniques for choosing the right business, writing a strong business plan, finding capital, reaching high-potential markets, pricing for maximum profits, safe-guarding assets, distributing products or services, and much more. This comprehensive guide features new chapters on advertising, personal selling, sales promotion and computerized operations.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Related books

Contents

What It Takes to Succeed in Your Own Business
3
How to Choose the Right Business for You
14
How to Optimize Your Chances
31
Copyright

26 other sections not shown

Common terms and phrases

About the author (1997)

Burstiner is an adjunct professor at a large business college.

Bibliographic information