The small business handbook: a comprehensive guide to starting and running your own business

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Simon & Schuster, Sep 15, 1997 - Business & Economics - 395 pages
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"The Small Business Handbook" provides essential facts and proven techniques for choosing the right business, writing a strong business plan, finding capital, reaching high-potential markets, pricing for maximum profits, safe-guarding assets, distributing products or services, and much more. This comprehensive guide features new chapters on advertising, personal selling, sales promotion and computerized operations.

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About the author (1997)

Burstiner is an adjunct professor at a large business college.

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