The Small Business Handbook: A Comprehensive Guide to Starting and Running Your Own Business

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Simon & Schuster, 1997 - Business & Economics - 395 pages
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In this definitive instructional handbook, Irving Burstiner offers practical advice on finding the right business for you, targeting customers, getting financing, choosing a location, hiring and managing employees, marketing your products and services, pricing for profit, distribution, managing the company's finances, planning for growth and expansion, and much more. Newly revised and updated, this edition of the bestselling classic features all the latest information on financing and production, as well as up-to-date tax advice. It also remains the most complete introduction to business administration available. Whether you're operating a manufacturing, wholesale, retail, or service business, The Small Business Handbook is the essential primer on how to avoid common start-up problems and turn your business into a lasting success.

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Contents

What It Takes to Succeed in Your Own Business
3
How to Choose the Right Business for You
14
How to Optimize Your Chances
31
Copyright

26 other sections not shown

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About the author (1997)

Burstiner is an adjunct professor at a large business college.

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