The small business handbook: a comprehensive guide to starting and running your own business
"The Small Business Handbook" provides essential facts and proven techniques for choosing the right business, writing a strong business plan, finding capital, reaching high-potential markets, pricing for maximum profits, safe-guarding assets, distributing products or services, and much more. This comprehensive guide features new chapters on advertising, personal selling, sales promotion and computerized operations.
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What It Takes to Succeed in Your Own Business
How to Choose the Right Business for You
How to Optimize Your Chances
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activities Add lines additional advertising approach assets attach Form attach schedule basic budget Burr Ridge business owners capital cash chapter Check consumer corporation cost current liabilities customers decision deduction dollars Dun & Bradstreet employees Englewood Cliffs enterprise equipment example EXHIBIT expenses factors firm firm's Five Ws franchise Gross income loss individual industry instructions Internal Revenue Service inventory investment labor layout liabilities major manufacturing marketing materials Materials Requirement Planning ment merchandise methods offer operation organization partner partnership percent personal computer personal selling personnel plant Prentice-Hall profit purchase ratio retail Robert Morris sales promotion sales volume salespeople salesperson selling semantic differential shoppers Small Business Small Business Administration sole proprietorship Source South-Western Subtract line techniques tion warehouse wholesalers Wiley York