The Bloomberg Way: A Guide for Reporters and Editors

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John Wiley & Sons, Sep 28, 2011 - Reference - 416 pages
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The definitive guide to reporting and editing the story of money

Financial reporting is more important than ever as people grow increasingly aware of how their lives are affected by Wall Street and the federal government. Bloomberg News has earned the respect of journalists and readers around the world for its fast, in-depth and accurate stories.

The Bloomberg Way, an internal manual compiled over two decades, reflects the new realities of journalism, in which speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred.

The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. This indispensable text for both journalism professionals and students outlines the central principles of Bloomberg News, explaining how to write compelling stories while maintaining standards of accuracy, honesty and ethics.

  • The five F's of reporting: Factual, First, Fastest, Final and Future Word
  • The essentials of writing an enticing lead and organizing story lines when preparing for breaking news on anything from an earnings release to a market crash
  • Ways to keep opinion and speculation out of your writing

The Bloomberg Way stylebook is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, from how to conduct effective interviews to analyzing financial reports to the imperative for accuracy and integrity in gathering and publishing news.

  

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Required reading and you do not have to work for Bloomberg to know why. However, you might decide that there are indeed other valid forms of reporting that do show you know what you are talking about and more. In other words the use of the anti-Bloomberg way would for some of us be a key to subtlety in pointing out misinformation while building stylistic flourish. E.g. "Indeed, most Republicans regard Newt Gingrich as their leading intellectual. However, the science of climate change remains hotly contested in the debates." Obviously. But how do you report a CEO who does in fact report solid earnings numbers? Easily I think by following the anti-Bloomberg way.  

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Contents

The Bloomberg Way
1
Principles
3
The Five Fs
5
The FourParagraph Lead
7
Five Easy Pieces
29
Show Dont Tell
33
Writing Well Matters
41
Headlines
51
Chart of the Day
109
How We Work
113
Markets
125
Companies
161
Economies
185
Politics and Policy
191
People
199
Stories
203

Preparation
57
Covering News
65
Ethics
73
Enterprise
95
Questions
225
Grammar
235
Words and Terms
243
Copyright

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About the author (2011)

MATTHEW WINKLER is Editor-in-Chief of Bloomberg News. Prior to founding the newsorganization at Bloomberg LP, he was a reporter for the Wall Street Journal.

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