Essentials of Marketing |
Contents
χίν | 2 |
Marketings role in society | 3 |
The focus of this textbusinessoriented | 9 |
Copyright | |
47 other sections not shown
Common terms and phrases
activities advertising affect assortment attitudes attractive basic brand Business Week buyers buying behavior channel system chapter company's competitors convenience cost decisions demand curve develop dimensions discount discussed distribution economic environment evaluate example expensive Explain Figure final consumers firm firm's forecast groups handle idea important income industry inventory Journal of Marketing kinds look macro-marketing system manufacturers market segments marketing concept marketing manager marketing mix marketing research markup Mary Ellen McCarthy mass selling ment method middlemen monopolistic competition needs objectives offer oligopoly operating opportunities packaging percent personal selling possible potential customers problem product life cycle profit purchase quantity RAISIN BRAN retailers sales promotion salespeople satisfy seller social sold specialty specific sub-markets sumer supermarkets supply target customers target market tion total revenue understand usually variables Wall Street Journal whole wholesalers