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Marketingwhats it all about?
How should we define marketing? 7 The management job in marketing 31
Can mass production satisfy a societys con
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activities advertising affect assortment attitudes basic behavior brand Business Week buyers buying channel systems chapter company's competition competitors cost decisions demand curve develop discounts discussed distribution economic evaluate example expensive Explain Figure final consumers firm firm's forecast functions groups handle important income industrial inventory Journal of Marketing kinds ln fact manufacturers markdown market segments marketing concept marketing manager marketing mix marketing research marketing strategy markup Mary Ellen McCarthy mass selling ment middlemen monopolistic competition needs objectives offer oligopoly operating statement opportunities packaging percent personal selling potential customers problem product life cycle profit purchase quantity retailers sales promotion sales reps salespeople salesperson satisfy seller selling price social sold specific strategy planning sumer supermarket supply target customers target market tion understand usually variables Wall Street Journal whole wholesalers