Get the most out of the free Google Analytics service—and get more customers
Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool.
You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers.
With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Review: Google AnalyticsUser Review - Brad Felix - Goodreads
I skimmed this book as it appears to be outdated. While some of the core concepts remain unchanged, the Google Analytics UX has changed so much as to make the step-by-step instructions included in this book irrelevant. Read full review