Challenging Art: Artforum 1962-1974

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Soho Press, Incorporated, Dec 1, 2003 - Art - 559 pages
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The lushly laid-out, usually rigorous and ever-trendy magazine Artforum is one of the long-running successes of the critical community. In 1962 the magazine Artforum was founded on a shoestring in San Francisco to challenge the East Coast art establishment. Soon thereafter it moved to Los Angeles, then to New York. And suddenly, it was the establishment, influential even beyond the founders' aspirations, setting the terms according to which art was to be judged. In Challenging Art, the participants in this venture tell us how it happened. With the appearance of Artforum, a group of passionate, committed, ambitious thinkers, imbued with a fervent desire to promulgate a high culture in the United States, introduced a new form of art criticism. For a brief but seminal moment, their specialized, hermetic vocabulary and framework within which art could be discussed and evaluated became pervasive. This oral history, juxtaposing often disparate recollections, demonstrates the complicated and provisional character of an historical episode that is often viewed as simplistic and cohesive. Now-legendary names fill the pages--John Berger, Chuck Close, John Coplans, Rosalind Krauss, Lucy Lippard, Irving Sandler, and on and on. We may have to revise our current understanding of and expectations for contemporary art.

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Challenging art: Artforum, 1962-1974

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How Artforum took criticism from Clement Greenberg to today's postmodernism has never before been examined, but this story will be of great interest to future art historians as well as current ... Read full review

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