To Sell Is Human: The Surprising Truth About Moving Others

Front Cover
Riverhead Books, 2012 - Business & Economics - 256 pages
23 Reviews
#1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.


According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

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And he had a lot of great research and ideas. - Goodreads
Pink's premise is that we are all sellers. - Goodreads
THE GENERAL OVERVIEW This is a book about sales. - Goodreads

To Sell Is Human: The Surprising Truth About Moving Others

User Review  - Lauren Sergy - Book Verdict

Pink's exceptional work provides insight into how buyer and seller behavior, psychology, and culture intersect in consumer motivation. A crucial read for members of the sandwich generation wishing to become more empowered consumers and advocates. Read full review

Review: To Sell Is Human: The Surprising Truth About Moving Others

User Review  - Fred Darbonne - Goodreads

Pink helps us understand that, though we may not be formal sales jobs, we all continually engage in what he terms "non-sales selling" in our work and personal lives. He raises awareness of how often ... Read full review

About the author (2012)

Daniel H. Pink is the author of four books, including the long-running New York Times bestsellers Drive and A Whole New Mind. His books have been translated into thirty-three languages and have sold more than a million copies in the United States alone. Pink lives with his family in Washington, D.C.

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