California Real Estate Practice

Front Cover
Cengage Learning, 2010 - Business & Economics - 576 pages
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The primary goal of CALIFORNIA REAL ESTATE PRACTICE, 2E is to ensure today's real estate practitioners are fully equipped with the essential knowledge and tools needed to be successful in this highly technology-driven profession. The National Association
  

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Review: California Real Estate Practice

User Review  - Erik Orrantia - Goodreads

Practical and lots of real life examples, worksheets, etc. Worthwhile. Read full review

Contents

Starting Your Real Estate Career
2
Choosing the Right Broker
30
Ethics Fair Housing and RESPA
52
Disclosures
92
Lead Generation or Prospecting for Clients and Customers
144
Working with Buyers
166
Writing and Presenting Effective Purchase Contracts
186
Preparing for the Listing Appointment
226
Escrow and Title Insurance
342
The Life of an Escrow
386
Real Estate Taxation Issues
408
Advertising and Marketing
450
Alternate Real Estate Careers
470
Quiz Answers
510
Appendix B
512
Glossary
515

The Listing Presentation
236
Servicing the Listing
270
Real Estate Financing
300

Common terms and phrases

About the author (2010)

Robert L. Herd has significant experience in real estate office management having been a licensed California broker since 1974 and holds the Certified Real Estate Brokerage Manager (CRB), Certified Residential Specialist (CRS), and Graduate, REALTORS Institute (GRI) designations. Following his first management position in Burlingame, CA, he opened his own company, a Century 21 franchise and earned every honor Century 21 offered over the next several years. He later sold the company in the mid 80's and began working as a branch manager for one of the larger residential firms eventually managing over 84 sales associates at one time. Bob has held Branch Manager positions for three of the top California companies including Coldwell Banker, Cornish & Carey and Fox & Carskadon where he also held a Regional Manager's position prior to its sale to the National Realty Trust. Bob is currently a branch manager for Coldwell Banker Residential Brokerage and can be contacted at rlherd@comcast.net.

Bruce A. Southstone is a licensed California real estate broker with more than twenty years of experience in real estate sales, sales management, training, consulting and coaching. He holds the Certified Real Estate Brokerage Manager (CRB), Certified Residential Specialist (CRS) and Graduate Realtor® Institute (GRI) designations. Bruce is an adjunct instructor in real estate at Cabrillo College, Aptos, CA. and he is an orientation instructor for the Santa Cruz Association of REALTORS®. He has taught real estate sales and practice for several large independent and franchise companies and has coached many individuals to a higher level of professional achievement in real estate. Currently he is general manager of Coast Country Real Estate, Soquel CA. Bruce served as President of the Santa Cruz Association of REALTORS® in 2002, was named REALTOR® of the Year in 2004, and received the Lifetime Achievement Award from the Santa Cruz Association of REALTORS® in 2008. Currently, he is a member of MLS Listings, Inc., Rules Committee. A director of the California Association of REALTORS® since 1999 he served on numerous committees and as Regional Chair for Region #10 (San Benito, Santa Cruz and Monterey Counties) in 2005. He continues to serve as a 2010 C.A.R. Director, regional representative for Professional Standards and C.A.R. Nominating Committee member. He is a member of the California Department of Real Estate Exam Study Committee. Bruce can be contacted by e-mail at: retext@brucesouthstone.com.

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